How to Assess Website Traffic Potential To analyze the topic popularity of the promoted site and estimate the market capacity, we will use Google Keyword Planner and Google Trends. These tools will allow you to get a general traffic forecast: information on the expected number of impressions, the number of clicks when it rose to the first place in the search engine show and the seasonal demand for the phrase of research. After analyzing the data, we find out what the maximum possible traffic indicators will be the leader of the topic. Prediction of the number of impressions in Google . For more information on the number of impressions on a subject of interest on Google, we will use the Keyword Planner. According C级执行名单 to the analysis, the search phrase "mink coats" will be displayed 103,000 times and in an advertising campaign, it is expected to receive 15,000 clicks per month when the site is displayed in the first position: Google Keyword Planner forecast Query popularity trend in Google Trends Estimate the popularity of the request for the period of interest, you can use the Google Trends service. Here, the information is presented in the form of a graph illustrating the evolution of the popularity of the request in terms of percentage, where 100% is the peak of interest for the entered phrase. Analyzing the same query “mink coats” for five years, one can see consistent seasonal fluctuations in the popularity of the search phrase: Search query popularity dynamics in Google Trends The analysis of seasonal changes in the popularity of demand allows us to objectively assess the current and future results of resource promotion, adjusted to general market trends that do not depend on the quality of SEO specialists. Analysis of potential traffic in SerpstatAfter receiving data from the web analysis tools described above, we proceed to the analysis of the expected traffic of a specific resource.